Logo & Mascot

Olympic Park Overview

The PI (Park Identity) symbolizes a natural recreational park that exudes a unique identity right in the middle of an urban hub.

The PI symbol of the Olympic Park is derived from the Hangeul consonant ‘ㅇ’, which is easy for marketing —the term AISIS used to promote the park stands for Attention, Interest, Search, Action, Share. It also features the geographical features of the park with the logo in Hunminjeongeum (Korean script) and expresses various images of the park with GREEN and BLUE colors layered.

Olympic Park PI Download

Signature

The signature of the Olympic park PI is a reasonable combination of a symbol and logo, and serves as an effective means to promote the Olympic park both at home and abroad. There are vertical and horizontal versions in Korean, English and a combination of both. It requires close supervision to use them correctly without any change. The phrase ‘SEOUL 1988’ that captures the symbol, logo and the historical identity should be used consistently in the predetermined proportion.

Signature Download