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Olympic Park Overview

Logo & Mascot

The PI (Park Identity) symbolizes a natural recreational park that exudes a unique identity right in the middle of an urban hub.

The PI symbol of the Olympic Park is derived from the Hangeul consonant ‘ㅇ’, which is easy for marketing —the term AISIS used to promote the park stands for Attention, Interest, Search, Action, Share. It also features the geographical features of the park with the logo in Hunminjeongeum (Korean script) and expresses various images of the park with GREEN and BLUE colors layered.

Signature

The signature of the Olympic park PI is a reasonable combination of a symbol and logo, and serves as an effective means to promote the Olympic park both at home and abroad. There are vertical and horizontal versions in Korean, English and a combination of both. It requires close supervision to use them correctly without any change. The phrase ‘SEOUL 1988’ that captures the symbol, logo and the historical identity should be used consistently in the predetermined proportion.

Color system

Five shades of GREEN and two colors of BLUE are used that best represent the natural aspects of a park.

  • SHS 2060-G80Y
    C30M5Y100K0
    R191G205B49
  • SHS 2050-G20Y
    C60M0Y80K0
    R109G192B103
  • SHS 3040-G20Y
    C70M0Y100K0
    R80G184B72
  • SHS 3060-G10Y
    C80M0Y90K0
    R0G178B89
  • SHS 5040-G20Y
    C80M30Y70K15
    R51G124B97
  • SHS 1030-B
    C55M0Y10K0
    R99G202B225
  • SHS 1040-B
    C65M0Y10K0
    R52G195B224

Olympic Park Mascot Character

OP, the Olympic Park’s mascot, plays a role as a bridge between the park and citizens and symbolizes the warmth and kindness of the Olympic Park.

Prototype

Color-variations

Hello

Welcome

See you again

Keep it clean

Stay off the grass

Danger

Variations with bay leaves